The Box Lunch® , Rollwich® and Kidwich® trademarks are Federally registered, and we are committed to vigorously defending their exclusive use by authorized franchisees in good standing.
The 'Circle R' symbol, ®, is always displayed in proximity to
our protected brand names to alert competition that they are proprietary.
We have used legal means to protect our brand names. From time to time, some have attempted to capitalize upon the consumer recognition that we have spent years building. We have taken the action necessary to prevent this.
Since our first day, it has been conservatively estimated that the Box Lunch name has been seen by more than fifty million people, both from actually visiting Cape Cod and seeing our many signs, and from our extensive advertising using television, radio, newspapers, direct mail, specialty premiums, and public relations.
In addition to the use of pre-established trademarks, Box Lunch franchisees are also protected from competition in their marketing areas.
These areas are determined on a, geographic basis and are the subject of agreement between you and Box Lunch before you sign anything.
Master Franchises -- Territorial and Multi-Unit -- may be an option.
