It took us twenty years to refine and perfect this critical
document. And it is still evolving. It is a detailed instruction
and reference tool that will assist you, guiding you through daily
operations and procedures.
The Manual contains the following sections:
1. Summary Review of the Training and Methods of Instruction
for training employees.
2. Business Planning that focuses on setting realistic goals
and maintaining control of your finances through forecasting and
3. Management of Purchasing, Production, and Personnel; dealing
with suppliers, operational control, pricing, and how to "obtain,
train, and retain" efficient employees.
4. Marketing, Advertising, Sales Promotion, and Public Relations.
Basic instruction on selecting and placing media campaigns, developing
your message on a local basis, receiving help from the home office,
including ad slicks already prepared for your use.